E-commerce
Vela
6.2 s → 1.4 s mobile load time
- Field
- E-commerce
- Result
- 6.2 s → 1.4 s
- Related service
- A website that converts
- Role
- Performance audit, technical rebuild
01.Context
A furniture brand sold online, with a large share of visitors on mobile and product pages heavy with large photos.
02.The problem
6.2 s before seeing a product on mobile: many visitors left before they ever saw a sofa.
6.2 s
mobile load time
03.The approach
Measure before touching
A Core Web Vitals audit on real pages and real phones, to isolate what was slowing the display down.
Lighten the images
Modern AVIF and WebP formats, exact sizes per screen, lazy loading below the fold.
Clean up the scripts
Useless third-party scripts removed and the rest deferred, to free the phone while the page renders.
Serve ready-made pages
Catalogue and product pages generated ahead of time and served from a CDN, close to every visitor.
04.Measured result
Before : 6.2 sAfter : 1.4 s
mobile load time
- faster on mobile
- ×4.4
- load time
- −77%
05.Stack
- Next.js
- Vercel
- AVIF / WebP
- Lighthouse
/ Review
« He cut our loading time by four in eight weeks. »
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