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SEO

Northbound

×1 → ×4.6 organic traffic in 9 months

Field
SEO
Result
×1 → ×4.6
Related service
Google & AI visibility
Role
SEO and GEO strategy, technical rebuild, writing

01.Context

A B2B company relied on ads for its leads, with a brochure website that Google barely understood and AI assistants never cited.

02.The problem

Poorly indexed, slow pages with no clear answer to customers' questions: organic traffic had flatlined.

Before

×1

organic traffic in 9 months

03.The approach

  1. Fix the foundations

    A full technical audit: indexing, speed, URL structure, internal linking and duplicate pages.

  2. Write for real questions

    A content architecture built on the questions customers ask Google and AI assistants.

  3. Become readable by AI

    Structured data, factual self-contained answers, an llms.txt file: pages that are easy to cite.

  4. Measure every month

    Search Console tracking and tuning of the pages on the rise, month after month: ×4.6 after nine months.

04.Measured result

Before : ×1After : ×4.6

organic traffic in 9 months

Before
After
organic traffic
+360%
to grow traffic 4.6-fold
9 months

05.Stack

  • Next.js
  • Search Console
  • Schema.org
  • llms.txt
/ Related service · 04.

Google & AI visibility

Get cited when your customers ask the question.

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